Core Identity +

Core identity is the big idea a team can circle around

Culture +

Culture embodies the shared values of the organization, the key principles that show up in everyone’s work

Expression +

Expression is the external representation of the internal practices

Experience =

Experience reflects the sum total of the internal intent of identity, culture and expression connecting with the outside world

Increased Performance and Enduring Value

If a company aligns its purpose to fulfill its identity, culture, expression, and customer experience, the end result is enduring value and increased performance
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