The Challenge

A national seminary is looking to launch a work and faith program rooted in local Seattle churches called Cascade Fellows. The goal is to bring the meaning and significance of Sunday to the rest of the week, building relationships between working individuals and strengthening the church’s ability to minister to those in business.

There is an opportunity to build brand strategy by creating brand framework and visual expression to support the end goals of the program — building a network of churches engaging in work and faith, fostering community among Christian working professionals

With the brand blueprint as a foundation, we can develop visual assets including an engaging website and a marketing brochure to build awareness and engagement with the local Christian community.

The Solution

Services Deployed //

SeeIdentity develop a new name, brand framework (mission, vision, values), and brand aesthetic (logo, color palette, image strategy, typography) around the principle of formation

SeeExpression / translate brand strategy based on formation into tangible brand assets (an engaging website, a marketing brochure, video, and email blast template)

SeeChange / work closely with the client to help launch the service offering, helping them think through the necessary aspects of acquiring applicants

logo
circle designs
color
Screen Shot 2016-05-12 at 10.12.28 AM
website
website 2
website 3

Testimonial

“Creative, passionate, professional — Cascade Fellows is grateful for the vision and work of See Seven.”
 
“From the very start See Seven asked penetrating and important questions about our organization’s mission and vision. 
 They walked with us through the entire process of thinking strategically about our brand, identity, and communication strategy. Their creative and holistic model of marketing and communication have been absolutely integral to the success of our vision.”
— Matthew Kaemingk | Executive Director | Cascade Fellows