Purpose Design is… a roadmap for change

Purpose Design is… a roadmap for change

Change is an intoxicating idea. Need evidence? Look no further than Barack Obama’s 2008 campaign slogan, “Change We Need,” or more simply, ‘Change.”

Why was such a message effective? A majority of Americans were unsatisfied. Some with foreign policy, others with the economy. Some didn’t have as tangible of an issue; they might have just felt a generalized discontent.

When facing these circumstances, the promise of change carries hope for a better life, a better daily existence. Just as America sways between political powers promising to be different than a predecessor, businesses find change to be addicting.

You may hear phrases spoken about the competitive cauldron of the marketplace — that a static business is a dying business. There’s an inference that change must be continually practiced to stay on top of the game.

The Precarious Perils of Change in an Organization

Change also emerges in the goods and services a company develops. Steve Jobs, famously, didn’t try and make a product everyone wanted; he created a product nobody knew they needed and then convinced everyone why it was important.

So change functions as a key component of business. But why and how? Change for the sake of change can be disastrous. If your team suffers from a consistent shifting of its foundational elements, how can it ever be productive? Instead of doing good work, the team is more focused on the cause-and-effect issues that emerge from the installation of change.

But on the other end, a lack of change creates terminal stagnancy. The world passes you by and before you know it, the leads run dry.

Where, then, do we discover the proper amount of change, enacted correctly over the course of a reasonable amount of time?

Accurate and Authentic Change

Purpose design answers this question.

The accurate and authentic diagnosing of core identity and its applications to all aspects of culture helps answer the question of what and how to change.

If an aspect of the business internally, or even the product or offering externally, mismatches key elements of identity, change is required to bring everything together.

If the business is running smoothly, purpose becomes the framework upon which new offerings or initiatives are judged. Does it connect with who we are? Or does it draw us away from who we are?

Even more, purpose design creates the necessary elements needed to develop a roadmap for change.

Change, in actuality, is a long and difficult process. Nobody from the small team to the fortune 100 company can shift gears in a day and call it good.

Change requires adaptive elements over the course of time. It means addressing one element, implementing it in one area. Upon completion of a testing period, the company can assess the effectiveness of the change before launching it corporately.

Purpose design helps you manage the steps of change. Purpose design provides the answers for why the team is changing. It gives everyone the opportunity to jump on board and efficiently enact the new elements.

Change is always on the mind. Purpose design gives it life and meaning.

The Bottom Line:
  • Does your company need to instill change? Use your key elements of purpose to diagnose one area that you can change and map the process of change over the course of a handful of months. How does it look? Is it effectively operating and reinforcing your identity?
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