We fix our gaze on things that cannot be seen

We fix our gaze on things that cannot be seen

“We fix our gaze on things that cannot be seen. For the things we see now will soon be gone, but the things we cannot see will last forever.” — 2 Corinthians 4:18

The marketplace is a pressure cooker. No matter the industry, the competitive forces demand performance. Deliver, deliver, deliver. Or else food never finds a table; the light switch no longer turns on.

If you can’t get the job done, 5 other firms down the street would love the opportunity at three quarters the price.

Given such pressures, is it any wonder that many organizations think short-term? How can the future matter if the organization is no longer in business? And so standard operating practices skew toward the immediate. Making the quarterly projection more likely drives a company rather than making a generational difference on the world.

Purposeful Perspective

And yet, Paul in 2 Corinthians urges us to reconsider our perspective, placing purpose on that which endures rather than that which fades.

When we think about the purpose of our work, 2 Corinthians suggests that a long-term vision ought to be the driving force behind what we do.

Without diminishing the immediate needs associated with making payroll and pleasing a current client, your daily purpose must align with the longer-term desires you have for your organization and the world around you.

Find Your Vision

At a basic level, your organization survives if and only if it provides value to the local community and the world at large. How does your work make the life of the consumer better? The good or service might have relational importance, health/cleanliness importance, or joy from entertainment. Without that community affirming element, the vitality of your product or service will wane.

So when you fix your gaze on what cannot be seen, that vision must inform your daily purpose. It can be difficult to adopt when daily pressures seem all-consuming, but what good is it to keep the lights on for a month if the organization loses its long-term impact?

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